David and Santiago introduce and discuss the IDEMS principle Informed Decision Making: “This principle indicates the company’s deliberate effort to include diverse forms of information, while measuring their uncertainty, as part of decision making processes. It intends to support balanced consideration of options while reducing our susceptibility to misinformation.”

They explain its significance and application within IDEMS, emphasizing the importance of recognising uncertainty in decision-making processes. The conversation also touches on the potential for misinformation, both benign and intentional, and the challenges of making decisions with incomplete knowledge. The principle aims to support well-informed decisions at all levels within the organization, encouraging a conscious approach to evaluating the reliability of information.