This week, host Isabelle Landreville sits down with Leena Doshi, Senior Manager of Research at Electronic Arts and creator of the YouTube series Data Puzzles & Mysteries. After Leena’s compelling talk at IIeX, the industry was captivated by her fresh perspective: What if researchers approached their work less like solving a problem and more like unraveling a mystery?

In this episode, Leena shares how her work encourages teams to connect the dots creatively, embrace ambiguity, and reimagine the role of data in shaping strategic questions.

If you’re looking for a new lens on insights, one that’s part detective story, part data science, this episode is for you.