In this episode of Local Marketing School, Emily Steele interviews Morgan Lerner, Chief Creative Officer at GoNanas,  the fastest growing baking mix company, using bananas to make indulgent, vegan, gluten-free, and allergen-friendly baked goods. Morgan joins to share how GoNanas has grown from a college dorm room to ecommerce to now sold in over 4000 retailers.  We discuss key strategies for growth, staying authentic on social media and innovating continuously. Morgan also offers insight into GoNanas brand ambassador program that’s grown from 25 people to over 3500 members. This is a great episode for marketers looking to grow their businesses while maintaining a strong connection with their customer base!

TUNE IN FOR TOPICS LIKE:

2:28 Co-founding GoNanas and the inspiration behind the business

6:46 Key factors that turned a side-hustle into a full-time company

8:59 The most surprisingly successful flavor drop

10:17 Setting up a powerful ambassador program from scratch

14:54  Expanding into retail and lessons learned in the grocery aisle

19:53 Two things to get your brand ready for retail shelves

21:31 Strategies for growing @gonanas to 67k on Instagram

23:33 Lessons for building your ambassador community

25:52 Scaling nationally in an authentic way

27:30  What's next for GoNanas

Listen to this week’s Local Marketing School conversation!

Other episodes you'll enjoy if you enjoyed Morgan's episode:

#20: Scaling a Gourmet Ice Cream Sandwich Brand | Erica Jacobs, Nightingale

#24: From DTC to Retail Ready | Umaimah Sharwani, Paro

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Find Morgan: LinkedIn

Find GoNanas: Website | Instagram 

Use LOCAL20 for a special discount at GoNanas!

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This podcast is produced by Hummingbirds. Learn more about Hummingbirds at hummingbirds.com.