In the last episode, we began our exploration of the greatest tech acquisitions of all time, concluding with Booking.com at number six. Their purchase of Priceline returned an impressive $46.6 billion. Now, we move into the top five. These acquisitions dwarf what has come before, each one generating returns of over $100 billion.

So, who is going to be number one? (It’s probably not who you think.)

Also in today’s episode, We’ll ask who are the best people to lead a Category Design project and what can be learnt from when Dell and EMC collided. 

What to look forward to:

00:33 The greatest tech acquisitions of all time (part 2)

15:26 How to set up the ultimate category design team

25:54 When categories collide - Dell and EMC  

There is more information on how to design your category on our blog

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Paul Maher

Jonathan Simnett

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