Unboxing with Harry McInley

#26 | Tom Jordan | JUBEL | A Purpose-led Approach to Profit


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Tom is the co-founder of Jubel Beer and an Innovation Advisor at Sustainable Ventures. Jubel is a sustainable range of craft lagers cut with fruit which he has grown with his co-founder to be stocked in Sainsbury’s and Waitrose stores nationwide. Jubel has recently achieved the status of a Carbon negative footprint, something that is important to Tom. Tom now focuses his time working for Sustainable Ventures where he can have a broader impact on Sustainability through a variety of young and growing companies.

Round 1: How Tom came up with the idea for Jubel. What Tom nearly did for a career. Shifting the mindset from profit-led to purpose-led.

Round 2: Why sustainability is important for Tom. Why business and sustainability can and should go hand in hand.

Final Round: 1) What Tom believes that most people don’t. 2) What Tom would like to be different in 5 years’ time. Tom’s Unboxing Ring Walk Song.

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Unboxing with Harry McInleyBy Harry McInley

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