Hello listeners. Aaron is here to discuss a new format on The Purposeful Marketing Podcast. Once a month, we invite Kevin McClary, Thinker & Senior Performance Marketer at Gorilla 76, to discuss the most complex challenges, questions, and executions that performance marketers face in their day-to-day executions. In this first installment, Aaron and Kevin start with the ultimate question: “ What the heck is a performance marketer?”