Simple Marketing Solutions

#26: You're Looking At Clients The Wrong Way

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Today's episode, titled “You're Looking At Clients The Wrong Way" 

In this episode, we're diving into the importance of having a Unique Value Proposition (UVP) for your business. A UVP is a statement that explains what makes your business or product different from the competition and sets you apart from others in the market. A well-defined UVP helps attract customers who are looking for exactly what you have to offer and helps you communicate your unique selling points to your potential customers. Join us as we explore the key elements of a UVP and how it can help you stand out in the marketplace


The key takeaway messages include:

  • Unique Value Proposition (UVP) is a statement that explains what makes your business or product different from the competition.
  • UVP should be specific, measurable, and unique to your business.
  • UVP helps you communicate your unique selling points to your potential customers and sets you apart from your competition.
  • UVP helps focus your marketing efforts on the things that matter most.
  • A well-defined UVP helps attract customers who are looking for exactly what your business has to offer.
  • UVP should be communicated in a way that your target audience can understand and relate to.

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    Links discussed in this podcast:

    Holistic Vision Instagram: www.instagram.com/holisticvisionconsultancy

    Ameeta Gangaram on LinkedIn:  https://www.linkedin.com/in/ameetagangaram/

    Holistic Vision website: www.holisticivision.com.au

    Holistic Vision - Business & Marketing Consultancy

    YouTube Channel: https://www.youtube.com/@holisitcvision 

    Free resource "Marketing on a Page' template: www.holisticvision.com.au/strategy)

    Free resource:

    www.holisticvision.com.au/annualplan

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    Simple Marketing SolutionsBy Ameeta Gangaram