April 18, 2023

260: How to Launch and Scale to Success Quickly - with Omar Jordan

22 minutes

EPISODE SUMMARY
There are several ways that a software company can apply to catapult itself straight to a big exit. One of the easiest ways to do this is by finding a market gap that everyone overlooks because they deem it too small to matter. Completely fill it in with your SaaS, and you will have your turf in your field of business.

In this podcast, Coviance Founder and CEO Omar Jordan share the story of how he cemented his company in its industry with over 425+ lenders and still counting. He discloses the winning strategies he stumbled upon by going against the grind with host and B2B SaaS sales coach Matt Wolach. Take the road less traveled and instantly differentiate yourself from your competitors!

PODCAST-AT-A-GLANCE
Podcast: Scale your SaaS with Matt Wolach
Episode: Episode No. 260, "How to Launch and Scale to Success Quickly - with Omar Jordan"
Host: Matt Wolach, a B2B SaaS sales coach, Entrepreneur, and Investor
Guest: Omar Jordan, Founder and CEO at Coviance

TOP TIPS FROM THIS EPISODE

Automate to Save Time and Human Capital
Make Products Affordable Initially to Get Feedback
Keep Punching Back Against Failure
Understand When to Quit
Surround Yourself with the Best

EPISODE HIGHLIGHTS

Problems Encountered as a Customer are Market Gaps
Sometimes Less is More
The Best Salespeople Are Your Customers

TOP QUOTES

Omar Jordan
[11:16] "We always say we're not done yet. Right? We tackle one island, and what's the next island we'll go conquer. And we really do it for love of process, love of community."
[14:21] "Your best champion, your best salesperson, is your customer today."
[15:55] "The beauty of entrepreneurship is its ups and downs. And you just learn how to deal with the punches and get back up and keep going. Keep punching back. It's fun."

Matt Wolach
[10:53] "You do not want to ever stop sales because it's not always like a spigot that you can just turn on and off. And so I always preach, do whatever you can to not stop sales."
[14:10] "You got to give it to somebody. Have somebody using it. So you can get the feedback, you can improve the product, and you'd create some trust within your marketing."

LEARN MORE
To learn more about Coviance, visit:
https://www.coviance.com/

You can also find Omar Jordan on LinkedIn at: https://www.linkedin.com/in/omarjordan/
For more about how host Matt Wolach helps software companies achieve maximum growth, visit https://mattwolach.com/