A purpose that serves an organisation well for over 260 years deserves respect. But can you stay true to it while developing a business strategy that tackles today’s reality? And can you keep that plan so short and clear that almost 90 per cent of the organisation’s people say they understand the strategy and where they fit in it?

That is what Tom Willis, CEO of the UK’s bustling Shoreham Port, has done. Learn how in this episode of The Purposeful Strategist.