Sam McKenna, Founder of #samsales Consulting, is driven by a mission to elevate the sales profession through manners-first sales emails, authentic connections, and using her platform for positive impact.

We learn about Sam’s journey to redefine sales, focusing on her Impact First Email Framework, a six-step methodology for crafting personalized and effective outreach. The framework includes creating unique, recipient-specific subject lines, using authentic preview text, transitioning seamlessly into addressing the recipient’s challenges, preemptively handling objections, and avoiding the presumptive use of calendar links. She also highlights how modern sales require emotional intelligence, adaptability, and consultative skills. She shares insights on how sales professionals can stand out in today’s competitive landscape while using thoughtful strategies to drive success.

(1:25) Sam’s personal Why

(3:44) The Impact First Email Framework

(15:33) Modern traits for sales success

(23:57) Advice for entrepreneurs

(28:07) Connect with Sam

Links and Resources