To kick off the Master Tomato Grower Series, I sat down with Gabriel Ferraro, Head Grower at Sunterra Greenhouse in Alberta. Gabe has one of the most well-rounded resumes in the industry, from cut flowers in Colombia to cannabis in Canada and now leads one of the region’s top tomato operations.

We got into the real challenges he's facing: unpredictable weather, labor shortages, and a tough pricing landscape. Gabe shares why he’s not convinced automation is the answer, and how hands-on growing, sharp team communication, and consistent walkthroughs are still the keys to success. This conversation is about more than tomatoes, it’s about leadership, adaptation, and staying grounded in a fast-changing world.