Launching an a/b testing & optimization tool brings with it a great deal of temptation.  It is very appealing to just want to jump in and start deploying tests to see what it can do.

What are some of the traps when launching an a/b testing tool and optimization program?  What are some of the common mistakes when getting started with optimization?  What should you avoid?

On this week’s episode of the 33 Tangents Podcast, Jason and Jim are joined by Jason Boal to continue the conversation around testing, optimization, & personalization programs.  This week they discuss the common pitfalls organizations run into when integrating these tools and building these programs.

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