Well I host Guide to the Outdoors. With L.L. Bean the size that it's become we're known more for clothing, apparel, travel gear, and such. And as you've already heard, I'm quite passionate, maybe on the border of sick and twisted, about hunting and fishing and the outdoors. So, years back I decided we really needed to let people know what our heritage is, where we belong, and what we're all about. I petitioned a meeting with our CEO at the time. I said, "This is what I'd like to do. I want to start a show that takes us back to the roots of who L.L. Bean is and it shows the truer side of it." And now, with that show, it allows me to open my world, which hopefully is to a lot of people the world of hunting and fishing, the outdoors. And then maybe give people one of those engaging things that draws them in and if they don't already partake in the sport it gives them that little nugget that grows into a want and a desire for the natural, primal instinct of being outside and being a hunter and gatherer.