A large part of our success as an organization in getting new business, or retaining the business we already have, is driven by our marketing efforts. Developing marketing information that will effectively communicate your quality points is therefore a critical skill. A key aspect to this endeavor is remembering that it HAS to be about the customer. Many organizations have brochures, websites, commercials, etc that prominently feature the organization’s staff, facility and so forth, but offer little in the way of connecting with the customer’s needs. Today Clint discusses some things to consider as you go about crafting your opportunities to communicate with those who should do business with you.