Sathya Elumalai, Founder and CEO of Aidar Health, is driven by a mission to solve the problem that really matters: ensuring no one loses a loved one due to lack of access to timely care.

We learn about Sathya’s journey from creating Aidar Health’s flagship product, MouthLab, inspired by his own family’s healthcare challenges, to developing a strategic approach to finding and refining his company’s target market. He explains his "How to Niche Your Business" Framework, which includes five key steps: starting with a shotgun approach, enabling potential customers to self-identify, focusing the message on a hot market, offering free samples to collect data and use cases, and eliminating bottlenecks to refine the product. This framework demonstrates how thoughtful strategy and data-driven insights can help businesses achieve product-market fit and drive impactful growth.

(1:43) Sathya’s personal Why

(4:15) The "How to Niche Your Business" Framework

(12:54) Leveraging data for product refinement

(19:27) A question for entrepreneurs

(24:58) Final thoughts

Links and Resources