The Business Storytelling Podcast

264: The uncomfortable truth about MQLs vs SQLs - a chat presented by Lead Forensics

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Lilah Waite of Lead Forensics joins Christoph Trappe on this live recording of the Business Storytelling Podcast to discuss the topic.  

We are discussing: 

  • What are MQLs and SQLs
  • How important is the speed when we follow up with each of these? 
  • Is there such a thing as too fast? What are the best practices for follow up? 
  • Why do so many talk about MQLs vs. SQLs 
  • How do we make that hand off easier? 
  • How important is building audience to drive good QLs. 
  • What are some other uncomfortable truths  

    • Grab your free trial of Lead Forensics here: https://lnkd.in/ddTY46M 


    This episode is produced by Trappe Digital LLC and supported by Lead Forensics.

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    The Business Storytelling PodcastBy Trappe Digital LLC
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