Sign up to save your podcasts
Or
Share 265 Brian Basilico is an award-winning author of the best-selling book It's Not About You, It's About Bacon, relationship marketing in a social media world.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
265 Brian Basilico is an award-winning author of the best-selling book It's Not About You, It's About Bacon, relationship marketing in a social media world.
I used to work at AT&T years and everything had an acronym. It was you didn't go to the bathroom, you went to the LBR which stood for Little Boy's Room. I started writing a how-to book on social media that became obsolete by the time I got to chapter three because it changes so fast. When I figured out it was about relationships, a friend suggested the word bacon because I was posting it a lot on social media. Actually bacon is an acronym and it stands for building authentic relationships online networking.
View all episodes
By David Brower: Voice Actor|Sound Designer|VoiceOver CoachI used to work at AT&T years and everything had an acronym. It was you didn't go to the bathroom, you went to the LBR which stood for Little Boy's Room. I started writing a how-to book on social media that became obsolete by the time I got to chapter three because it changes so fast. When I figured out it was about relationships, a friend suggested the word bacon because I was posting it a lot on social media. Actually bacon is an acronym and it stands for building authentic relationships online networking.