BJs for Builders - has Jon lost the plot or is there merit to the metaphor? 

He obviously feels it is a useful metaphor and it does have merit and the added bonus is it's funny (well we think so). 

It's a metaphor for Relationship Marketing. 

Something you should all, as trades business owners be investing in. 

Business to Business Marketing (as it is also called) is not the only way to market your business but a powerful way to garner big, consistent results when done well. 

For each trade, there is a different customer you’re aiming to build a relationship with.   

So, builders would want to attract architects, developers or commercial customers for example. 

This gives you the foundations for solid, regular work. 

How do you do this? You need to contact businesses you'd like to form a relationship with and be helpful and nice. 

You need to build trust and be there when the opportunity occurs. 

And you need to be tracking the interactions you have with these potential customers.

A CRM would be helpful if your business is large or if you're under 100 people a tracker will do and yes you've guessed it, we have one and you can have it too.

Comment 'BJ Tracker' if you'd like a copy. 

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