Today, I’m handing the mic back to Jason Knight. You might remember him from last month’s episode where we jammed on branding and how to think of your positioning like a newspaper headline.

This time, Jason’s diving into one of my absolute favourite topics: frameworks. Whether it’s a Venn diagram, a 2x2, or a hand-drawn sketch, frameworks have this magical way of taking complex ideas and making them unforgettable.

In this conversation, Jason shares his Pain-to-Results model—a signature system he uses to codify IP, guide attention, and make ideas “dangerously distinctive.” He also talks about why hand-drawn, messy visuals often outperform polished graphics when it comes to creating sticky learning and buy-in.

If you’ve ever wondered how to turn your thinking into something visual, simple, and powerful enough to sell your ideas for you—this episode is for you.

✨ What you’ll learn in this episode:

• Why visual frameworks cut through more noise than polished marketing.
• The Pain-to-Results model and how it helps you guide prospects from problem to solution.
• How to codify your expertise into a repeatable, signature system.
• Why drawing your ideas live creates more buy-in than a slick slide deck.

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Show notes for every episode at https://podcast.leannehughes.com

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