Christopher Penn, Co-Founder & Chief Data Scientist, <a href="//TrustInsights.ai">TrustInsights.ai</a>, joins <a href="//authenticstorytelling.net">Christoph Trappe</a> on this episode to discuss how marketers and companies can make better use of their data to make decision.
He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.

Christopher Penn, Co-Founder & Chief Data Scientist, TrustInsights.ai, joins Christoph Trappe on this episode to discuss how marketers and companies can make better use of their data to make decision. He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.

Christopher Penn, Co-Founder &amp; Chief Data Scientist, <a href="//TrustInsights.ai" rel="noopener noreferrer">TrustInsights.ai</a>, joins <a href="//authenticstorytelling.net" rel="noopener noreferrer">Christoph Trappe</a> on this episode to discuss how marketers and companies can make better use of their data to make decision.
He talks about the metrics that can get you fired and how to keep an eye on them and shares tips on how to be more strategic moving forward.

266: You have all this data and now what? Christopher Penn has some answers...

Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world.

A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. 

Guests have included:
Joe Pulizzi
Michael Brenner 
Kristina Podnar 
Scott Brinker
Seth Godin
Barry Schwartz
... and more. 
Produced by Trappe Digital LLC.

Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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Top content marketer Christoph Trappe and guests share tips on connecting better with buyers. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent podcast in the world. A million downloads and counting. Listened to and watched in 100-plus countries. Available on all major podcast channels, live and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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266: You have all this data and now what? Christopher Penn has some answers...

266: You have all this data and now what? Christopher Penn has some answers...