This week Chris Bevolo is joined by Chris Boyer and Jackie Olson. Their conversation begins with a myriad of topics including foodies, winos, and DJ’s. Then the conversation turns to content marketing in healthcare, as they feel like they board a time machine to review an article that claims brand journalism and wellness content are new publishing trends for hospitals (spoiler alert: they aren’t). They dive further into the importance of developing content for local health system news stories rather then just the “Meatless Monday” generic health information. Lastly, they touch on how the US Healthcare system ranks against other countries (spoiler alert: NOT dead last).