This is Rav Dhaliwal's second appearance on Helping Sells Radio. See Episode 208. Rav is an investor and venture partner at Crane Venture Partners. He previously led customer success organizations at Slack, Zendesk, and Yammer, and before that support at Salesforce and IBM. 

We talked about his latest article, "The missing piece of software sales" in which he makes the case that the way we create and service software products has changed, but the way we sell it has stayed the same. And it's holding us back. The missing piece of software sales is a business model innovation that Rav says more software companies need to embrace.

More about Rav:

* His article: The missing piece of software sales

* On Linkedin

* Crane Venture Partners

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