Most conversations about work-life balance start with the wrong question.

We assume the goal is to limit work, to keep it from taking too much of our lives. So we optimize for time, energy, and boundaries, all while treating work as something to manage or escape.

In this solo episode, Brandon challenges that premise. He steps back to ask a more fundamental question:

What is work actually for?

Brandon explores how work can serve as both a platform for growth and a vehicle for contribution. It's one of the few arenas where we can test our capabilities, develop judgment, and apply our gifts in ways that genuinely help others.

He shares why fulfillment doesn’t come from balance or hours worked, but from alignment — integrating work, family, and personal development into a single system aimed at growth, love, and service.

This isn’t a prescription. It’s an exploration into what it means to live and work well.

• Why “work-life balance” starts from the wrong assumption

• Defining the real problem: what role work plays in a life well lived

• How work creates the feedback loops that drive capability and maturity

• The connection between growth, love, and contribution

• How alignment replaces balance as the goal

• Why work is something to steward, not escape

“Work isn’t something to balance against life. It’s one of the primary ways we learn how to live it.”

If this episode sparks reflection — or disagreement — Brandon would love to hear from you.
Reach out on LinkedIn or at buildingbetterpod.com.

Building Better with Brandon Bartneck explores what it means to build. Better companies, better systems, and better lives. Through conversations and reflections, Brandon digs into the principles that drive growth, purpose, and meaningful work.

Music credit: Slow Burn - Kevin MacLeod