Quincy Lee, founder and CEO of Electric Era, joined to talk about what it takes to build a durable business in an unforgiving industry.

Electric Era is scaling in the EV space. But what stood out most is how Quincy thinks. His focus isn’t on growth at all costs, but on building a company that’s hard to kill. That phrase became a central thread of the conversation: how to anticipate failure modes before they appear, design systems that can withstand them, and create the cultural and technical resilience to adapt as conditions change.

We also dug into hiring and storytelling, including why narrative matters more than most people think. Quincy and I talked about how truth and story interact, why narrative control shapes perception and value, and how founders and leaders can tell their story authentically without distortion.

Quincy also highlighted two new products designed to improve reliability and the overall EV charging experience, RetailEdge and HaloAI.

Two big takeaways:

• Building a resilient organization is about systematically reducing your exposure to failure—technically, financially, and culturally.

• The story you tell matters as much as the product you build. Narrative is how people make sense of what you’re doing.

This isn’t just an EV conversation. It’s about how to build companies that last.

Building Better with Brandon Bartneck explores what it means to build—better companies, better systems, and better lives. Through conversations and reflections, Brandon digs into the principles that drive growth, purpose, and meaningful work.

Music credit: Slow Burn – Kevin MacLeod