Modern advertising is largely driven by digital campaigns. But it can be mysterious and brutally competitive. Furthermore, layers of middlemen and tech-driven campaigns take it to a whole new level. Hidden fees and fraud cause mistrust among market actors.

Sam Kim is cofounder of Lucidity, a blockchain-based marketing analytics company for digital advertising. He unveils how the sausage is made and how their tech stack can bring transparency to the industry.

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Disclosure: the host of this podcast program is a contributing writer for Lucidity on market education topics. Lucidity has no editorial influence on this show's content.