In 2019, 83% of Instagram users say they discover new products on the social media platform. That fact has made Instagram, YouTube and other platforms the hubs of the "influencer" industry. Brands are increasingly dedicating bigger portions of their marketing budgets toward this form of advertising. This week, KMBC reporter Bianca Beltran joins Haley as guest host. Haley also sits down with KC-area influencer, Brea Vokolek who has nearly 11,000 IG followers.

Brea on IG: @overanalyzedthat

Brea's blog: https://overanalyzedthat.com/

The KC Influence: @theKcInflunce

Media Mixer: @KCMediaMixer