Alex Brihac is Vice President, Head of Strategy and M&A at Hexagon Geosystems. He explains how his interest in engineering was imbued by his Romanian parents, resulting in his choices of undergraduate and graduate studies. His work for Turner Construction and McKinsey led to expertise in improving firms' performance as well as a deep interest in digital twins and how they should be created and used. He provides insights into the strategy development process at Hexagon and the way the company manages the acquisition process. He stresses technology – Hexagon spends more than 15% of annual revenue on R&D – and the tremendous importance of talking to customers. Finally, he briefly covers the Octave spin-off and some of the directions Hexagon will take in 2026 and beyond.