In this episode, Denise and Sam explore Chapter 8: How to Make a Habit Irresistible

The more attractive an opportunity is, the more likely it is to become habit-forming. 

Habits are a dopamine-driven feedback loop. Every behavior that is highly habit-forming – taking drugs, eating junk food, browsing social media – is associated with higher levels of dopamine. Dopamine is released when you experience pleasure but also when you anticipate it.

Additional Resources

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Denise Russo's Website
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Denise Russo's Forbes Articles
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Samantha Powell's Website and Blog
Lead The Game

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