With more advertisers and competitors out there trying to grab your customers' attention, it's important to understand how you can stay top of mind and stand out from the crowd. Today Lattice will be explaining why attention is the new currency and what that means for you. 

• Focus on your strengths and double down on them. Whether it's podcasting, messaging, YouTube, or any other skill, hone it and make it your unique selling point.

• Establish a strong brand identity by sharing your personal life and experiences. This can help you stand out from the competition and build trust with your audience.

• Expand your reach by creating more opportunities for people to discover your business. This can include tactics such as improving your SEO, building your social media presence, and exploring new advertising channels.

• Consider using an ascension model to grow your business. This involves offering entry-level products or services and gradually introducing more advanced offerings to customers as they become more engaged with your brand.

• Invest in advertising that pays for itself. By creating highly targeted ads and measuring your return on investment, you can outspend the competition and grow your business more quickly.

Discover the secrets to attracting new clients while retaining your existing ones by tuning in to this episode!

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