Our guest on the Sales Code Leadership Podcast this week is Lisa Addison

Lisa is a Chief Revenue and Growth Officer across Technology scale-ups and Professional Services - working with innovation businesses and innovative business models to drive new global growth across virgin territories.

She has taken 4 scale-ups to exit - Risk, Analytics, Marketing Strategy and Product Innovation - selling to diverse buyers, from FTSE 100, to PE houses, VCs and Fortune 100 entities.

Lisa has extensive service experience across Banking, Financial Services, Insurance, FinTech, RegTech, Cyber, InsurTech, EdTech, HealthTech, MarTech and Government, with particular interests in UX/CX, AI, E-Commerce, Cyber, Customer Engagement, Analytics and Culture.

Her early Commercial and Management career was at Coca-Cola, McDonald's, World Economic Forum, Capita, TUV Rheinland before helping growth at Professional Services and Consulting firms.

Driven by innovation, change and invention... she is never comfortable with the status quo. Her mindset is - the next great thing or person is just around the corner - antennae on for change, innovation and improvement!

Lisa is global, trilingual, philanthropic-minded, and energetically sports and arts-obsessed!

Thank you, Lisa for a fascinating insight into what makes a great sales leader.