Filippo is a GTM expert with years of experience working with top-notch B2B SaaS companies worldwide and has been onboarding enterprises in Web3, enabling blockchain adoption and taking Web3 products to market. He's also a dear friend with whom I've worked with since 2022, analyzing over 100 brands strategies entering Web3 through our weekly Brands on Web3 live event. In this conversation, we talk about how brands were jumping on Web3 in 2021/2022, the Pyramid Concept created by Filippo, the next level of customer engagement and examples of brands doing it the right way.

Check out his newsletter here: https://web3forenterprise.ghost.io/