Deciding to build a channel partner program is not the easy way out when it comes to selling your product. Channel programs need as much "tender loving marketing" as your own salesforce, if not more! Join <a href= "https://www.linkedin.com/in/louisgudema/">Louis Gudema</a>, author of "Bulleseye Marketing", as we explore what it takes to make a channel partner program a success, and when it's the right time to scale it within your sales efforts.

Deciding to build a channel partner program is not the easy way out when it comes to selling your product. Channel programs need as much "tender loving marketing" as your own salesforce, if not more! Join Louis Gudema, author of "Bulleseye Marketing", as we explore what it takes to make a channel partner program a success, and when it's the right time to scale it within your sales efforts.

Deciding to build a channel partner program is not the easy way out when it comes to selling your product. Channel programs need as much "tender loving marketing" as your own salesforce, if not more! Join <a href="https://www.linkedin.com/in/louisgudema/" rel="noopener noreferrer">Louis Gudema</a>, author of "Bulleseye Marketing", as we explore what it takes to make a channel partner program a success, and when it's the right time to scale it within your sales efforts.

27:  Channel Partners Need “T.L.Marketing” Too w/Louis Gudema

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations.

Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

Business

Marketing

Unleash Possible: A Podcast for B2B Sales and Marketing Leaders is dedicated to sharing strategies and tactics that drive revenue for B2B companies. You’ll learn from the best sales and marketing leaders in the world as they share the revenue catalysts that create the biggest impact in their organizations. Each episode features topics like: collaboration tools, go-to-market strategies, leadership principles, collaborative processes, building teams, improving communication, sales enablement, B2B sales and marketing alignment, marketing research, product marketing, buyer journey, account-based marketing (ABM), marketing attribution, and more.

Share 27: Channel Partners Need “T.L.Marketing” Too w/Louis Gudema

Sign up to save your podcasts

27: Channel Partners Need “T.L.Marketing” Too w/Louis Gudema

27: Channel Partners Need “T.L.Marketing” Too w/Louis Gudema