Topics covered: state of retail 2018, marketplaces, selling on Amazon, pros and cons of online marketplaces, channel conflict from marketplaces, navigating marketplaces strategically, marketplace only brands, enhanced brand content, online counterfeiting, timing to employ a marketplace strategy

27: Christian Gennerman: Fighting Channel Conflict

Channel Mastery, hosted by Kristin Carpenter and produced by Verde Brand Communications is designed to teach business owners how to excel across multiple platforms. Our mission is to see our listeners not only achieve the growth they want, but also to maintain their success and resiliency in our world’s constantly changing retail landscapes. If you’re a business owner, especially in the outdoor industry, looking for the best way to connect, serve, and sell to today’s consumers then this podcast is what you need. Subscribe today!

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27: Christian Gennerman: Fighting Channel Conflict

27: Christian Gennerman: Fighting Channel Conflict