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#27: Duck Dynasty, A&E and Cracker Barrel: A Case Study [Podcast]
Welcome to episode #27 of the Gay Business & Marketing Made Easy Podcast! This episode is going to look at Duck Dynasty, A&E and Cracker Barrel as a case study that you can learn from. I am going to frame up the whole conversation by breaking it down into 5 digestible parts that highlight the controversy, the different sides to the story and the immediate outcome for the show.
So here are today's show notes, which are more lengthy than usual. Enjoy!
Listen to the episode by clicking the play button below.
Episode 27 - (1/23/14) - Duck Dynasty, A&E and Cracker Barrel: A Case Study
You'll see now that I am using "Professional Lesbian" as an official title. I've jokingly called myself this for years, but after a recent experience at New Media Expo in Las Vegas at the beginning of this month I realized introducing myself as a professional lesbian and explaining that "I teach straight people how to market to gay people" really got a solid reaction.
The next webinar is on Feb. 19th at 1PM
My next webinar "Increasing your LGBT Market Share through Authentic Communications" is on Feb 19th at 1PM and you can RSVP by going to http://www.jenntgrace.com/webinar. It's an hour long presentation with plenty of time for Q&A, so any questions you might have please feel free to bring them with you. Also if you are listening to this podcast episode in the future and it is after Feb 19 - fear not I hold webinars monthly, so still head on over to http://www.jenntgrace.com/webinar RSVP.
The best way to stay in touch is by joining the mailing list. You can do so by clicking here; http://jenntgrace.com/podcastlist
Duck Dynasty - The Facts - GQ Magazine - January 2014 edition
I am going to frame up the Duck Dynasty story in 5 parts.
First I'll recap the GQ Magazine article,
then I will share what A&E did as a result of the article,
I'll outline the two sides of the story,
and explain how Cracker Barrel plays into this,
and finally, show what the immediate end result is for Duck Dynasty.
I suggest you read the whole GQ Magazine article which you can do so here; http://www.gq.com/entertainment/television/201401/duck-dynasty-phil-robertson?currentPage=1
Part 1: A recap of the GQ article
First couple of paragraphs in he is quoting Genesis 9
"Oh, and no sinners, too. So here’s where things get a bit uncomfortable. Phil calls himself a Bible-thumper, and holy shit, he thumps that Bible hard enough to ring the bell at a county-fair test of strength."
Out here in these woods, without any cameras around, Phil is free to say what he wants. Maybe a little too free. He’s got lots of thoughts on modern immorality, and there’s no stopping them from rushing out. Like this one:
“It seems like, to me, a vagina—as a man—would be more desirable than a man’s anus. That’s just me. I’m just thinking: There’s more there! She’s got more to offer. I mean, come on, dudes! You know what I’m saying? But hey, sin: It’s not logical, my man. It’s just not logical.”
The show—a reality sitcom showcasing the semiscripted high jinks of Phil, his brother “Uncle Si,” his four sons, Alan, Willie, Jase, and Jep, and the perpetually exasperated but always perfectly accessorized Robertson-family ladies—has become the biggest reality-TV hit in the history of cable television, reportedly earning the family a holy shit–worthy $200,000-an-episode paycheck.
And then, of course, there is their faith, which plays no small role here. During the family’s initial negotiations about the show with A&E, Jase told me, “the three no-compromises were faith, betrayal of family members, and duck season.” That refusal to betray their faith or one another has been a staple of every media article about the Robertson family. It’s their elevator pitch, and it has made them into ideal Christian icons: beloved for staking out a bit of holy ground within the mostly se...
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By Jenn T. Grace
5
1010 ratings
Welcome to episode #27 of the Gay Business & Marketing Made Easy Podcast! This episode is going to look at Duck Dynasty, A&E and Cracker Barrel as a case study that you can learn from. I am going to frame up the whole conversation by breaking it down into 5 digestible parts that highlight the controversy, the different sides to the story and the immediate outcome for the show.
So here are today's show notes, which are more lengthy than usual. Enjoy!
Listen to the episode by clicking the play button below.
Episode 27 - (1/23/14) - Duck Dynasty, A&E and Cracker Barrel: A Case Study
You'll see now that I am using "Professional Lesbian" as an official title. I've jokingly called myself this for years, but after a recent experience at New Media Expo in Las Vegas at the beginning of this month I realized introducing myself as a professional lesbian and explaining that "I teach straight people how to market to gay people" really got a solid reaction.
The next webinar is on Feb. 19th at 1PM
My next webinar "Increasing your LGBT Market Share through Authentic Communications" is on Feb 19th at 1PM and you can RSVP by going to http://www.jenntgrace.com/webinar. It's an hour long presentation with plenty of time for Q&A, so any questions you might have please feel free to bring them with you. Also if you are listening to this podcast episode in the future and it is after Feb 19 - fear not I hold webinars monthly, so still head on over to http://www.jenntgrace.com/webinar RSVP.
The best way to stay in touch is by joining the mailing list. You can do so by clicking here; http://jenntgrace.com/podcastlist
Duck Dynasty - The Facts - GQ Magazine - January 2014 edition
I am going to frame up the Duck Dynasty story in 5 parts.
First I'll recap the GQ Magazine article,
then I will share what A&E did as a result of the article,
I'll outline the two sides of the story,
and explain how Cracker Barrel plays into this,
and finally, show what the immediate end result is for Duck Dynasty.
I suggest you read the whole GQ Magazine article which you can do so here; http://www.gq.com/entertainment/television/201401/duck-dynasty-phil-robertson?currentPage=1
Part 1: A recap of the GQ article
First couple of paragraphs in he is quoting Genesis 9
"Oh, and no sinners, too. So here’s where things get a bit uncomfortable. Phil calls himself a Bible-thumper, and holy shit, he thumps that Bible hard enough to ring the bell at a county-fair test of strength."
Out here in these woods, without any cameras around, Phil is free to say what he wants. Maybe a little too free. He’s got lots of thoughts on modern immorality, and there’s no stopping them from rushing out. Like this one:
“It seems like, to me, a vagina—as a man—would be more desirable than a man’s anus. That’s just me. I’m just thinking: There’s more there! She’s got more to offer. I mean, come on, dudes! You know what I’m saying? But hey, sin: It’s not logical, my man. It’s just not logical.”
The show—a reality sitcom showcasing the semiscripted high jinks of Phil, his brother “Uncle Si,” his four sons, Alan, Willie, Jase, and Jep, and the perpetually exasperated but always perfectly accessorized Robertson-family ladies—has become the biggest reality-TV hit in the history of cable television, reportedly earning the family a holy shit–worthy $200,000-an-episode paycheck.
And then, of course, there is their faith, which plays no small role here. During the family’s initial negotiations about the show with A&E, Jase told me, “the three no-compromises were faith, betrayal of family members, and duck season.” That refusal to betray their faith or one another has been a staple of every media article about the Robertson family. It’s their elevator pitch, and it has made them into ideal Christian icons: beloved for staking out a bit of holy ground within the mostly se...