You've probably seen them on tiktok but high-end grocery stores have become their own cultural moment. But are they actually better, or just better marketed?

In this episode, we talk about what really defines a “premium” grocery store and whether the higher prices actually translate to higher quality. We go through examples we've seen in China, America and Australia to see what makes a grocery store high-end and whether some stores are charging luxury prices without delivering luxury execution.

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