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This episode unpacks the fourth “C” in your Christian business edge—Cost—and why your value isn’t about being the cheapest, but about delivering trustworthy, high-quality, clear service.

We explore Deuteronomy 25:15 and what honest weights and measures look like today, plus the story of Ford’s $10,000 hammer tap to show why expertise matters more than effort.

💡 Key Takeaway: When you embody Character, Competence, and Communication, you’re worth more—and it’s okay to charge accordingly.

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