On episode 27, we speak with Amrita Saigal, Founder and CEO of Kudos, about getting to know her target customers and using what she learned to produce a product that they love.

27. Getting to Know Your Target Customer with Amrita Saigal

In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market & consumer trends and how you the article producer can increase your success, reaching your business goals.

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In a continually evolving disposable hygiene market and with an ever increasing amount of choice for the consumer, market knowledge is everything. How do you differentiate from your competition, maximise sales and at the same time minimise costs? In this new podcast, Bostik and guest industry experts provide valuable insight into market &amp; consumer trends and how you the article producer can increase your success, reaching your business goals.

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27. Getting to Know Your Target Customer with Amrita Saigal

27. Getting to Know Your Target Customer with Amrita Saigal