In this episode of Digital Banter, we discussed the game-changing technology of chat GPT, which uses artificial intelligence to create human-like responses. Chat GPT has the potential to revolutionize the world of marketing by automating tasks such as content creation, keyword and audience research, and copywriting. It can also improve marketing strategies and increase efficiency. However, it's important to consider the ethical implications of using chat GPT and to add a human element to the content it generates.

As we move into 2023, chat GPT is expected to have a major impact on the search engine marketing industry, with the current shift towards social searches, actual search engines, and now the introduction of AI & chat GPT for information gathering. Marketers will need to adapt their content strategy to be even more focused on social with likely less focus on traditionally SEO.

To get started with chat GPT, try using it to create outlines or foundational material for blog posts, generate social media posting content, and create paid search copy. As always, it's important to stay up-to-date with chat GPT and other AI technologies and to carefully consider the ethical implications of using these tools. Stay ahead of the curve in the world of modern marketing with chat GPT!