We get into it with a story from Maggie who recently threatened a client. Had she not known the value of her services and had a strong sense of her brand cornerstones, its possible she never would have gotten paid. She shares the steps she took last year to figure out exactly what her brand's core values were. We find her mission statement straight from her website. Rich points out a the key language he uses in Storied Coffee's mission statement and why it was so important to him. He also explains they key difference between Mission Statement and Positioning Statement and why its imperative to have both.Send us your feedback to housecoffeepodcast@gmail(.)comSpecial thanks as always to TJ McMaster for mixing and producing this episode!