In this episode, Bryan talks with Brett Johnson, co-founder of Benevolent Capital, about his journey from sports to investment, the challenges of professional sports, and the power of passion in business. They explore starting small in sports ventures, the impact of sports on communities, and the dynamics of working with family. Brett shares insights on the profitability of youth sports, key revenue drivers, and the role of character development in athletics. They also discuss the transition from sports to business, the importance of strategic involvement, and surrounding yourself with experienced mentors. Whether you're an athlete, entrepreneur, or investor, this episode offers valuable lessons on navigating the business of sports.

Key Moments

• 00:00 Lessons from the Playing Field
• 00:28 The Journey to Benevolent Capital
• 01:43 Family Business Dynamics
• 03:10 Investment Philosophy and Structure
• 05:28 Unique Investment Model
• 09:48 The Role of Passion in Investments
• 12:08 Starting Small in Sports Investments
• 16:29 Success in Soccer Ventures
• 19:18 The Importance of Community Impact
• 22:13 Challenges in Professional Sports
• 23:15 The Importance of Youth Sports
• 26:29 Revenue Drivers in Youth Sports
• 28:24 Lessons from Sports and Business
• 30:19 Advice for Athletes Transitioning to Business
• 33:56 Investing in Sports: Opportunities and Risks
• 39:30 The Entrepreneurial Journey in Sports

Connect with Brett Johnson

• Linked In: @brettjohnson

Connect with Bryan:

Check out the website: www.whatsnextpodcast.com
Connect with Bryan on Instagram: @bryanfinnerty22
Connect with Bryan on LinkedIn: @bryanfinnerty

PS- Do you love this podcast? We would appreciate it if you could leave a rating and review for the show. This will continue to help us support athletes as they transition to what's next.

Don't forget to FOLLOW the podcast so you don't miss a single episode.