Workfluencer

#27: How to Write Recruiting Emails Candidates Want to Read

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Create Candidate Email Campaigns using Nurture by Teamtailor link.rhonapierce.com/teamtailor

Learn how to build engaged talent pipelines and drive better hiring outcomes using email nurture campaigns. In this episode, I’m joined by TA Leader Brandon Jeffs. We discuss actionable strategies for recruiters and talent acquisition professionals to personalize their approach, streamline outreach, and create authentic connections with candidates.

Email is more than just a communication tool—it’s a powerful way to nurture candidates at every stage of the hiring funnel. Learn how to map the candidate journey, craft emails that get replies, and optimize your process to achieve incredible results.


What You'll Learn in This Episode:

  • How to design email nurture campaigns that boost candidate engagement.
  • How to map the candidate journey and identify key touchpoints to nurture relationships.
  • Why candidate nurturing is more than a one-time activity—it’s a daily practice.
  • The role of authenticity in candidate engagement and how to make a lasting impression.

    • Brandon's Best Advice for Recruiters:

    • Write emails for an "audience of one" to create personalized, impactful outreach.
    • Leverage tools like email sequences and drip campaigns for targeted outreach.
    • Focus on high-quality candidates instead of quantity to optimize results.
    • Always add value—whether through advice, connections, or transparent communication.

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      📧  Become a more strategic Recruiter: https://link.rhonapierce.com/YZEviw

       

      //TIMESTAMPS:

       

      00:00 INTRODUCTION

      03:10 Candidate Nurturing: A Personal Approach

      06:01 Strategic Time Management in Recruiting

      08:45 Optimizing Candidate Engagement

      12:10 Building Relationships in Recruiting

      15:03 Leveraging Newsletters for Candidate Connection

      17:53 Email Strategies for High Open Rates

      30:55 Crafting Compelling Content for Candidates

      33:44 Tech Stack for Effective Candidate Nurturing

      39:50 The Future of Candidate Nurturing

      46:20 Building Relationships: The Heart of Recruiting

       

      RECOMMENDED NEXT EPISODE
      →  #14: Ditch the Cold Calls: Build a Talent Community Instead - with Taylor Desseyn

       

       

      ****
      🌟 CONNECT WITH BRANDON
      💼 LinkedIn: https://www.linkedin.com/in/brandohires/

      🎙️ Podcast: https://open.spotify.com/show/0HS4AlUh90jnX5y7OijO0H

       

       

      🌟 CONNECT WITH ME
      💼 LinkedIn: https://www.linkedin.com/in/rhonabarnettpierce/
      🦋 Bluesky: https://bsky.app/profile/rhonab.bsky.social 
      📸 Instagram: https://www.instagram.com/rhonabpierce/
      🎵 TikTok: https://www.tiktok.com/@rhonabpierce
      🌐 Website: https://www.rhonapierce.com/

       

      💜 Leave a review on Apple Podcasts
        https://podcasts.apple.com/us/podcast/throw-out-the-playbook/id1740429498
       

      🟢 Leave a rating on Spotify
        https://open.spotify.com/show/4R6bJ4JZpqOlFdYelWwsBr


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      WorkfluencerBy Rhona Pierce: Talent Attraction & Content Strategist & Purple Acorn
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