The Mentor Files

27 Lindsey Boyd - The Co-Founder of The Laundress on Making Laundry Enjoyable for All


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Today's episode might just make you want to go home and do laundry.

After graduating from Cornell University’s Fiber Science and Apparel Design Program, Lindsey Boyd and Co-founder Gwen Whiting found themselves in New York City, working at some of the largest fashion houses in the world (hello, Chanel and Ralph Lauren!) where an unspoken dress code led them to build their wardrobes with “investment” pieces with “dry clean only” tags. Tired of the pricey bills and damaged, chemical-ridden clothing from the dry cleaners, the duo set out to revolutionize the laundry industry with eco-friendly, fabric-specific home and fabric care products.

Now, fourteen years later, with successful collaborations with John Mayer and J.Crew, a flagship store in NYC and shelf space in more than 1,500 retail stories including Barney’s, Net-A-Porter and Bloomingdales in over 38 countries, The Laundress has completely changed how people do laundry.

Today, Lindsey and Monica discuss the evolution of The Laundress, their wholesale strategy, and the secrets to their long-term success.

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The Mentor FilesBy Monica Royer

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