The way you reach your perspective buyers is changing because of AI. People are searching for what they need differently, and search engines like Google have already shaken up the SEO game with its new Search Generative Experience (SGE) concept.

A recent study from Search Engine Land found that a number one ranked SERP could see a 20% drop in traffic (best case scenario) all the way up to a 64% drop (worst case scenario) due to Google's new AI search feature (SGE).

This episode features Mel and special guest, Jacob Schmeichel, Product Marketing Manager at Venn. Jacob is an SEO enthusiast who's been following the latest trends in AI search, and he believes every marketer and business leader should be paying close attention.

We dive into a ton of groundbreaking topics, including:

• Implications of AI on organic search traffic, content creation, and marketing strategies
• Ethical considerations around using AI in marketing and content production
• Shifting marketing strategies towards conversational, original content
• Concerns around AI security and OpenAI's recent disband of its safety team

***

🌐 Resources: 

• Search Engine Land: How Google SGE will impact your traffic
• Harvard Business Review: Marketing Is Dead (2012)
• Futurism: CNET's Article-Writing AI Is Already Publishing Very Dumb Errors
• Big Think: Why great AI produces lazy humans

📱Connect with us on LinkedIn:

Mel: https://www.linkedin.com/in/melissabell-b2bmarketer/

Jacob: https://www.linkedin.com/in/jacob-schmeichel-ab01b2186/

📧 We want to hear your thoughts on the latest AI products coming to market. Reach out at [email protected]. As always, keep it automated!