PrepCast

#27: Open Class on Creating Challenger Brands (School Presentation)


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Looking to improve your branding strategy? In this free webinar Francesco Derchi, Digital Marketing Professor at Geneva Business School, speaks about creating challenger brands that can compete with industry leaders. 

In the second part of the presentation, the school’s Admission and Marketing Specialist gives more details on the school’s various MBA and Masters programs, the benefits of studying at GBS, the admission criteria, and the availability of scholarships.

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