Trust Talks & Digital Dives

#27 PCTF Certification Benefits with Treefort Technologies, Consult Hyperion, KUMA and DIACC

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Episode Summary:

In this episode of Trust Talks & Digital Dives, we take you behind the scenes of what it means to earn and uphold trust in Canada’s digital identity ecosystem. Our guests dive deep into the DIACC Pan-Canadian Trust Framework (PCTF) Certification—what it is, why it matters, and how it’s helping companies like Treefort Technologies lead the way in secure, fraud-resistant digital verification.

Topics covered include:

  • How Treefort mitigates fraud using certified identity verification tools
  • Why PCTF certification is a game-changer for the legal and financial sectors
  • What goes into the certification process and how it supports global interoperability
  • Real-world insights from readiness and audit advisors
  • Practical advice for organizations considering their own digital trust journey

    • Moderator: 

    • Joni Brennan - President, DIACC, https://www.linkedin.com/in/jonibrennan/

    Featured Guests:

    • Jay Krushell – Chief Legal Officer, Treefort Technologies, https://www.linkedin.com/in/jay-krushell-859914233/
  • Ray Kimble – Founder and CEO, KUMA, https://www.linkedin.com/in/raykimble/
  • Steve Pannifer – Managing Director, Consult Hyperion, https://www.linkedin.com/in/steve-pannifer/
  • Ruth Puente – PCTF Certification Lead, DIACC, https://www.linkedin.com/in/ruth-puente-beledo/

    • Whether you're a tech leader, policymaker, or just curious about how digital trust is evolving in Canada and around the world, this episode offers valuable insights into the certification processes shaping secure digital ecosystems.

    Tune in and explore how collaboration, standards, and certification are building the foundations of digital trust.

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    Trust Talks & Digital DivesBy DIACC