We are all living in the Post Truth Era, whether we choose to believe it or not. Once upon a time, we all experienced the world accepting basic, fundamental truths, but, as of late, that’s just no longer the case. Basic concepts, like science, are being called into question, and when that happens, everything goes out the window. How do we design experiences for retail spaces when each and every element is approached with distrust and skepticism? Chris Guillot, a retail consultant with Merchant Method, joins us to help us separate the feels from the facts.