In this episode I interview Georgia Thomas, author of The Small Business Legal Toolkit, and we talk about protecting your business' products and services.

In this episode we cover:

•Georgia's services for small businesses with a special focus on Intellectual Property

•Coaches trademarking their product and program names and copywriting content

•Testing where value lies before trademarking your program and identifying the level of protection you need

•How trademarking classifications work and its cost

•Georgia's Legal Mapping Strategy Sessions for business owners and what it covers

•Georgia's book and her experience with businesses who have availed her services beyond the startup phase

•The importance of Intellectual Property, licensing and how it works

•Building an Asset bank and its use

•Misconceptions about trademarks - its purpose, what they are and aren't

•How international trademarks work

•Issues with tagging for key names or key terms with trademarks

•Working with a lawyer you can connect with and who understands how your business runs

Links

WIPO

IP Australia

LinkedIn - Georgia Thomas

Legal Toolkit

Legal HQ

The Small Business Legal Toolkit