In this week’s episode we talk about lead nurturing. Because leads seldom come to you ready to jump straight into a sales meeting, you need a process whereby you can stay front of mind without constantly contacting the client and thus seeming desperate.

Enter the nurture sequence. However, many consultants rely on spammy messages that add no value, and indeed, often do more harm than good in the long run. 

We discuss some techniques you can use to make you nurture sequence a positive and beneficial experience for your prospects.