The Goldenbrand: For women ready to stop hating their photos and start owning their story.

27. Sustainable Branding Secrets: Lisa's Guide to Zhuzhing Your Way to Success

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Lisa Haukom joins Ingvild Kolnes on the Sustainable Photography Podcast to share the innovative strategies and how she poineered a remote brand photography business. Lisa shares tips on how entrepreneurs & photographers can build sustainable and successful brands working with clients from anywhere.

Key Takeaways:

  • Thinking Outside the Box: Learn how Lisa pioneered remote brand photography during the pandemic, offering a convenient and effective solution for clients who needed to pivot their businesses online.
  • Building a Sustainable Brand: Discover the importance of creating a brand that can evolve and grow with you,rather than limiting yourself to a fixed box.
  • The Power of Visual Storytelling: Get insights into Lisa's unique approach to brand strategy, focusing on translating your values and personality into compelling visuals.
  • Overcoming the Fear of Visibility: Hear Lisa's personal story of overcoming her camera shyness and embracing her authentic self, both in front of and behind the lens.
  • Embracing Technology: Explore how photographers can leverage technology like smartphones and remote shooting apps to expand their offerings and reach new clients.

    • Tips to Listen For:

    • How to identify and capitalize on emerging trends and opportunities in the photography industry.
    • The importance of adapting your business to changing circumstances and embracing innovation.
    • Practical tips for creating a visual brand that resonates with your ideal clients.
    • How to use self-portraits to build confidence and connect with your audience.
    • The value of community and collaboration in building a successful photography business.

      • Resources Mentioned:

      • The Goldenbrand Co
      • The Golden Photographers Roadmap
        • No More Bad Photos

          • Connect with Lisa:

          • Instagram: @thegoldenbrandco

            • Connect with Ingvild:

            • Website
            • Instagram: @ingvildkolnes

              • In this episode, Lisa shares her inspiring story of building a successful photography business by challenging traditional norms and embracing innovation. Tune in to discover how you can apply her strategies to your own creative business and create a brand that truly stands out.

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              The Goldenbrand: For women ready to stop hating their photos and start owning their story.By Lisa Haukom
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