Happy Holidays!  Lockdown and disruption has created opportunities for savvy entrepreneurs, coders and professionals.  Digital technology is the enabler of new business models and business continuity alike.  Professionals are realizing that an even greater wave of digitization is approaching and we see a rapid acceleration in companies of all sizes.  

One of the functional areas that’s undergone a super fast evolution has been Marketing.  Startups know they need people that understand digital marketing from a tactical perspective, but most are now realizing they need strategic advice from experts in order to really scale their businesses. Tech companies have special requirements from Marketers, that include everything from niche channel expertise to budget considerations.  Thought leadership is being delivered in new ways such as fractional services.  The fractional CMO model has enabled tech companies to market and achieve scale without massive capital outlays.  This week we’re joined by Roshni Wijayasinha, founder and chief strategist of Prosh Marketing (proshmarketing.com).  Roshni is an incredible marketing leader, startup advisor and Forbes Communication Council Member who has grown her agency into one of Toronto’s top strategic marketing houses.  In the last 15 yrs, she’s worked with global tech companies such as Microsoft, Sony, Kobo & FoxQuilt to help them bring products and brands to market. 

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